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Online retailers 'could shift to social media advertising'- myHermes Parcel Delivery NewsInternet retailers who send parcels to customers are set to abandon online advertising in favour of social media, it has been suggested.

There has already been a huge shift to embracing social media, with Facebook and Twitter already attracting many brands, said Tim Gibbon, co-founder and editor of the Social Media Portal.

"Some brands are wisely beginning to integrate their social media, online and traditional advertising so that their approach is more seamless," he commented.

"They strive to reach in on their [customers'] level, with areas where they are more relaxed and more likely to resonate with the brand."

Social media is seen as less intrusive and annoying than many other forms of online advertising, Mr Gibbon added.

The use of social media sites will help bring about a "display revolution", Benjamin Faes, Europe, Middle East and Africa head YouTube and display at Google, said at the ad:tech conference, according to a report by the Telegraph.
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Author:  Paul Burn

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