Digital brands have been offered a set of tips that may help them maximise their sales on Valentine's Day.

Amanda Brooke of Drop Ship Access observed that February 14th is "just around the corner" and companies may like to remove the Christmas motifs on their sites and replace them with a more romantic feel.

She also recommended that firms consider offering certificates and e-gift messages, noting that approximately 65 per cent of people wait until the last minute to make purchases.

And, noting that Valentine's Day is the "second largest gift-buying holiday of the year", Ms Brooke urged businesses to ensure "the right sort of items" are in stock, as well as bearing in mind that the majority of shoppers will be male.

"Part of the psychology of sales is setting the mood for your customers to get them receptive to what you are selling," she remarked.

In other news, Experian's Jonathan de Mello recently stated that online marketing will be important for retailers in the next year, saying it will have to be innovative and quick.

Author:  Gillian Walters