UK supermarket Marks and Spencer has announced plans to offer customers in Ireland the ability to order goods online for delivery services to send to their home as the company bids to further extend its ecommerce network and offer a multichannel service across all of its outlets.
The firm will sell its products through a dedicated Irish website and is expected to roll out the service by spring 2012, with customers encouraged to keep up to date with the progress of the development by signing up to a newsletter service, which will also offer vouchers and deals to registered members.
This comes as Marks and Spencer attempts to diversify its online offering in an increasingly multichannel shopping landscape, with the company recently launching its outlet format as an ecommerce service for the first time.
Jonathan Glenister, head of Marks and Spencer Ireland, said the company has developed a strong relationship with its Irish customers over the thirty years in which it has been trading in the country.
"The website has been long awaited and it's great news that customers will soon be able to enjoy the convenience of shopping with Marks and Spencer at anytime and anywhere," he added.
In conjunction with the recent move to offer more clothing options online through the company's new outlet offering, the Irish site will provide consumers with a range of exclusive fashion products.
Some 10,000 Marks and Spencer-branded items of clothing, including children's clothes, lingerie and menswear, will be available through the new ecommerce site.
A recent report from Irish online consultancy firm Amas suggested that ecommerce businesses in Ireland will need to focus on improving their m-commerce infrastructure over the coming years, as smartphone usage soars in the country.
With at least 750,000 people using smartphones regularly in the country, Amas argued that improved design on mobile shopping website will be crucial in encouraging people to shop online using their mobile devices.
Author: Paul Burn