Online brands could benefit from targeting women, as new research has revealed that 63 per cent of internet shoppers are female.

Coupon Sherpa's 30 Top Online Shopping Trends study has revealed that mothers are the fastest growing group in terms of conducting web-based transactions, ZippyCart reports.

The news source recommended that companies consider tailoring their sites to suit this demographic by enhancing their site design and reviewing the promotion of their products.

It was also found that invitation only web pages are becoming popular, many of which are already directed at women.

And online retailers can be reassured by the fact that in the US, more than $115 billion (£72 billion) was spent in 2008 on the internet, a number that is expected to increase.

This comes after eBay recently released its Online Business Index, which predicted that the amount of money spent on the web looks set to climb over the next decade, rising by £46 billion.

Author:  Adrian Medland